JYP Outlines the Future of VCHA

Reporters heard remarks and questioned J.Y. Park, RIIZE, and Park Chan Uk, the head of CJ ENM convention business, during a media day the morning of the first-ever MAMA Awards US.

The press conference’s main topic was K-pop’s ongoing globalization, which Park, the company’s founder and biggest stakeholder, claimed was being accomplished via carefully crafted localized performers. The producer revealed plans for the JYP girl group VCHA, produced a series of singles from late 2023 to March of this year, and appeared on the reality show A2K [America to Korea].

“We are preparing for full activities next year for VCHA,” Park said. “Our plan is to differentiate this group from our existing K-pop artists with special and unique contents. The prep period is taking a little longer than usual because the preparation effort is taking longer than expected.”

Park shared more about his vision in a follow-up question about VCHA.

“I wanted to make sure they’re not K-pop as far as music and visuals,” he added. “Even though they’re produced by a K-pop company, I don’t want them to be K-pop; I want them to be what they are. They’re not born and raised in Korea, they’re not influenced by Korean culture, they are talented kids who are born and raised here [in the United States]. We are trying to make sure the next upcoming album is themselves. Unlike our K-pop and Korean artists, I think the creative teams will be a combination with American producers, musicians, choreographers, and making sure it’s them. It’s going to be very different. The new music, the album, the new video will be very different from JYP.”